The Red
Thread
Field notes on B2B go to market.
Field note
Playbook
Definition
Your Champion Said Yes. The Committee Let the Deal Die.
A field note on the deal that goes quiet after a perfect demo, and why the champion who loved you cannot save it alone.
02 DefinitionWhat Is a Fractional CMO for a Technical Founder?
A definition, plainly stated. What a fractional CMO for a technical founder actually does, and how it differs from a generic retainer and from a performance marketing hire.
How to Create Materials for Each Stakeholder in a Buying Committee
04 Field noteThey Loved the Demo. Then They Said It Was Too Expensive.
05 PlaybookHow to Connect Positioning to Pipeline
Can your story close a room you are not in?
The Committee Readiness Audit scores whether your go to market can survive a buying committee. Free, and honest about what it finds.